Dutch company Hospitainer as an inspiring example.
Dr. Ana Laura Santos cites Hospitainer which builds hospitals in containers, as an inspiring example because of their inclusive way of working.
“The reason why I give hospitainer as an example is because of the business model which includes not only the provision of a product but also of a service that supports the operations of organizations. Medical device companies could learn from that example since providing safe healthcare requires so much more than transferring products. It’s important to consider, in business models, the whole eco-system of technologies that is needed to provide complete healthcare.
If a disaster occurs somewhere in the world, organizations build rapidly temporary hospitals. But the medical equipment that doctors should use there, is often not suitable for such a cobbled-together Hospital. Just dropping a device from a Dutch hospital in a disaster area causes problems. The equipment is not designed for the dusty, humid environment. In addition, the equipment is not always robust enough to transport, especially if the roads are bumpy, or torn by an earthquake.